Advertising Fish And Meat Markets
( Originally Published 1902 )
The butcher or fish dealer who carries plentiful varieties in his line, who gives prompt deliveries, who has a clean, brisk, business-like and wholesome atmosphere about his market should advertise these facts. In this day and age it is foolish for him to "hide his light under a bushel "—to have no advertising beyond his store and delivery wagons.
Charles Dickens could write about edibles in a way that would make the reader hungry. The average butcher or fish retailer may not be able to express himself on paper with the fluency of Dickens, but he has a few ideas on tap as to what is good to eat. If he can get anywhere near expressing these ideas in his local paper he can stir up the appetites of his patrons, and incidentally their purses. If he fails altogether in expressing himself on paper, the business end of the publication will gladly help him out. If necessary it may delegate a good reporter to write up the advertising.
At any rate advertising should be done. The publicity should be studied, continuous, consistent, and cumulative advertising in the local paper. Advertising helps all kinds of retail business, why not his?
If it is ham that is to be talked about, write up something like this:
Sugar Cured Hams. The product of the choicest from Western farms. Every ham perfectly cured, therefore savory and palatable to a gratifying degree.
A Saturday special at per pound 15c.
If the features are members of the finny tribe here is an idea
Friday's Fish Features In Smith's Fish Market!
Columbia River Salmon.—Very best quality—meaty, palatable, nutritious and satisfying
Friday's price per can... 14c.
Extra Norway Mackerel. —Fine white fat fish, heads and tails cut off—if you like mackerel you will like these—10 lbs. for $1.80
Imported Sardines.—Packed in olive oil—plump and luscious—very choice and at this price a great value, per can... 11C.
Smith, Smith & Co.
The two best days in the week to advertise are Thursday evening (for Friday) and Friday evening (for Saturday). Saturday is the week's best business day, as people then buy supplies enough to last them until Monday. " Friday Features" and Saturday Specials" should be given particular attention in the advertising. Specials also could be gotten up with advantage at Thanksgiving, Christmas, New Year's and all holidays.