Advertising Infants And Children's Wearables

( Originally Published 1902 )

In advertising these garments appeal to the taste and thrift of the mother, as well as the wishes of her family. Such talks as the following are good

" Your little girl is a woman in miniature, with the eye for colors, styles, effects and qualities as you have. Nothing pleases her more than the satisfaction of being well dressed. She may not appreciate our low prices, but you will."

" Have that good little girl go to school well dressed. It gives her an air of self-possession, and adds an element of happiness to her school life. It does not cost so much. To prove it we quote some interesting prices."

" Tomorrow is Young America's day in our store葉omorrow is Saturday葉he day there is no school, and the day of special sales in stylish, serviceable and perfect-fitting garments for all eyes and wants of the little folks."

" Dainty and desirable garments are here for Baby葉he kinds to make Baby more cozy, comfortable and pretty, and at prices easy on the purse of Paterfamilias. Look at our line of Infants' Wearables when in our vicinity. We warrant that you will be delighted."

Friday evening and Saturday morning are the best times to advertise these goods, for the reason that on Saturday the children are free from school. Sunday is a good time to advertise infants' garments for very obvious reasons. The mother's purse is usually at its fullest on Sunday葉he overflow from the father's Saturday night pay envelope-and infants' trouble not their little minds about school as yet. With leisure and money on Sunday she makes selections from the advertisements, and on Monday she goes forth on her shopping quest.