Since then, similes and metaphors are such a powerful engine of knowledge, it is a sign of great intelligence in a writer if his similes are unusual and, at the same time, to the point. Aristotle also observes that by far the most important thing to a writer is to have this power of metaphor; for it is a gift which cannot be acquired, and it is a mark of genius.
A man's works are the quintessence of his mind, and even though he may possess very great capacity, they will always be incomparably more valuable than his conversation.
Writing for money and reservation of copyright are, at bottom, the ruin of literature. No one writes anything that is worth writing, unless he writes entirely for the sake of his subject.... The best works of the greatest men all come from the time when they had to write for nothing or for very little.
The first rule, then, for a good style is that the author should have something to say; nay, this is in itself almost all that is necessary. Ah, how much it means! The neglect of this rule is a fundamental trait in the philosophical writing, and, in fact, in all the reflective literature, of my country, more especially since Fichte.
On the other hand, a good author, fertile in ideas, soon wins his reader's confidence that, when he writes, he has really and truly something to say; and this gives the intelligent reader patience to follow him with attention. Such an author, just because he really has some-thing to say, will never fail to express himself in the simplest and most straightforward manner; because his object is to awake the very same thought in the reader that he has in himself, and no other. So he will be able to affirm with Boileau that his thoughts are everywhere open to the light of the day, and that his verse always says something, whether it says it well or ill:
Ma pensee an grand jour partout s'offre et s'expose, Et mon vers, bien ou mat, dit toujoars quelque chose.
... Another characteristic of such writers is that they always avoid a positive assertion wherever they can possibly do so, in order to leave a loophole for escape in case of need. Hence they never fail to choose the more abstract way of expressing themselves; whereas intelligent people use the more concrete; because the latter brings things more within the range of actual demonstration, which is the source of all evidence.
As exaggeration generally produces an effect the opposite of that aimed at; so words, it is true, serve to make thought intelligible — but only up to a certain point. If words are heaped up beyond it, the thought becomes more and more obscure again. To find where the point lies is the problem of style, and the business of the critical faculty; for a word too much always defeats its purpose.
True brevity of expression consists in everywhere saying only what is worth saying, and in avoiding tedious detail about things which every one can supply for himself. This involves correct discrimination between what is necessary and what is superfluous.
To gain immortality an author must possess so many excellences that, while it will not be easy to find any one to understand and appreciate them all, there will be men in every age who are able to recognize and value some of them. In this way the credit of his book will be maintained throughout the long course of centuries, in spite of the fact that human interests are always changing.
Again, it may be said that there are three kinds of authors. First come those who write without thinking. They write from a full memory, from reminiscences; it may be, even straight out of other people's books. This class is the most numerous. Then come those who do their thinking whilst they are writing, — they think in order to write; and there is no lack of them. Last of all come those authors who think before they begin to write: they are rare.
Authors of the second class, who put off their thinking until they come to write, are like a sportsman who goes forth at random and is not likely to bring very much home. On the other hand, when an author of the third or rare class writes, it is like a battue. Here the game has been previously captured and shut up within a very small space; from which it is afterwards let out, so many at a time, into another space, also confined. The game cannot possibly escape the sportsman; he has nothing to do but aim and fire, — in other words, write down his thoughts. This is a kind of sport from which a man has something to show.
But even though the number of those who really think seriously before they begin to write is small, extremely few of them think about the subject itself: the remainder think only about the books that have been written on the subject, and what has been said by others. In order to think at all, such writers need the more direct and powerful stimulus of having other people's thoughts before them. These become their immediate theme; and the result is that they are always under their influence, and so never, in any real sense of the word, original. But the former are roused to thought by the subject itself, to which their thinking is thus immediately directed. This is the only class that produces writers of abiding fame.
It must of course be understood that I am speaking here of writers who treat of great subjects; not of writers on the art of making brandy.