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Courtesy In Banking
Real human courtesy is one of the best and most active assets a bank can have. Courtesy is in a sense like credit, because it is intangible, but has all the value of money if it is of the right kind.
Bank Advertising
For years the banks were prone to look upon advertising as something beneath the dignity of a financial institution. They looked upon all forms of advertising as good enough for the merchant or the manufacturer, who had something to sell...
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